Ads are not an endorsement by the blog author.

Black Voices AIDS Blog

Public Journal
 Back to Journal Archives | Subscribe to Alerts Alerts Subscribe to Alerts | Feeds
< Governments Get C
Tuesday, September 26, 2006
Adopt-An-African >
Thursday, October 12, 2006
October 2006
Art is Power: Bill Duke
Silence=Death Sisters=Death
Lil' Eazy Talks AIDS
Adopt-An-African
In Those Jeans? Levi's Does HIV Testing in South Africa
« October 2006 Archive
Thursday, October 5, 2006
Subject: In Those Jeans? Levi's Does HIV Testing in South Africa
Time: 3:50:00 PM EDT
Author:  bvlifehealth
Mood:  Chillin'
Music:  Shareefa "I Need a Boss" (FIYAAAAH)


Levi Strauss SA, makers of Levi's jeans, is extending Red Campaign For Life in South Africa by testing young adults where they congregate between October 14 and World AIDS Day on December 1.

 

The vans will hit townships, university campuses, and shopping malls where the retailer has stores in Johannesburg, Durban and Cape Town.

 

South Africa is home to an estimated 5.5 million people living with HIV and AIDS. Less than a quarter of South Africans aged between 15 and 24 have taken an HIV test.

 

To tell the truth, I'm always a wee bit uncomfortable when "brands" start taking on social issues. Is it any coincidence that Levi's "target demographic" -- 15 to 25 year olds -- is the fastest rising group of new HIV infections?

 

True that there have been some other corporate campaigns that have skillfully merged social consciousness and commerce including the MAC Viva Glam campaign, Kenneth Cole and Ben & Jerry's, but it's dicey…

 

And what will this look like in the US? HIV Testing at Merry-Go-Round and Claire's? What about follow-up including mental and health counseling? Can this be a bad thing?

 

Read more on the Levi's campaign in South Africa. 

 

 



Written by bvlifehealth Blog about this entry
This entry has 12 comments: (Add your own)
  • #12 Comment from gerriebar1941 
    12/6/06 1:54 PM Permalink
    Presently the multitudes of "Our People of Color" communities are either infected, and/or affected by this deadly killer HIV/AIDS Virus. Now that we know the HIV /Aids Virus, is known to be one of the fastest deadliest infecting disease of this century. This Virus is not, and never was just a gay disease, no long can the "Church" nor "Oor People of Color continue to ignore this deadly disease thinking it will just go away. Reality check has finally come into our communities, taking it's position, and reeking havoc, death, and destruction in it's path. It is now time for Us, and Our Church Communities, to assume their responsibility, and begin to deal vigorously with the astounding issues, anquish trauma,stress, this fatal virus is reeking upon the precious lives of our people.
    It's past time to educate, inform, and alert our people of color to make better choices, it's now time to dispel the fantasies, ignorance's, preconceived theories, fears, and unrealistic denials. It's time to to bring this horrible disease, out of the "Closet", out from "Under the Rug", out of the "Dark"  and into the "Light". It leaves family members and friend, on a volatile emotional "Roller Coaster".  HIV/AIDS Virus is presently today reported to be the #1 killer in our people of color communities, our young women, men (heterosexual), and among our youth this virus is in epedemic proportions, even our seniors who somehow assumed (in deception and denial) that they arr absolved from becoming HIV Infected.

    At this present time it really doesn't matter with this virus, what type of vehicle it was that this HIV/AIDS rode into our lives, and our families and friends lives, the bottom line is while some are "Infected all of us are Affected"...
    If not Today...Someday... Wake Up, Wake Up, Wake Up My People How Long Shall You Sleep?
  • #11 Comment from antpenn33 
    12/5/06 9:49 PM Permalink
     Black  people   plaese  understand  this  and  if  you  want  to  help  me  figure  out  how  we  can  get  reperations  for  this  MAN    MADE     DESIGNER  KILLER  made  by  the  BUSH  FAMILY  &  THE  GOVERMENT     FOR  THE  DESTRUCTION   OF  THE BLACK  RACE                                                                                                                                                                                                                                          Your statement reminds me of the year 1932, when Mr. Prescott Bush, the grandfather of the current president, convened the first international eugenics conference here in America. I understand this year was significant for other reasons. Could you explain?

    Many of us are aware that the Tuskegee experiment, where Black sharecroppers were injected intentionally with syphilis for the purposes of infiltrating syphilis into the Black genome. Some 60 years later, we could then say that Black people are scurrilous; syphilis runs rampant throughout Black people and, therefore, they are someone to be placed in a secondary capacity. That is particularly in line with the eugenics program where White
  • #10 Comment from antpenn33 
    12/2/06 12:32 AM Permalink
    BLACK  PEOPLE  PAY   CLOSE  ATTENTION   ,I  HAVE  BEEN     DOING  EXTENSIVE   RESEARCH   &   LEARNING  FROM  OTHERS  BLACK   PEOPLE OF  ALL    AGES........ &   IN  AFRICA    THEIR  CANNOT  BE  AS  MANY  GAYS  BECAUSE   MOST   ALL   OF   THE  40  MILLION  +  AFRICANS  WERE  CHILDREN .....  NOW    IN  AMERICA   YOU  HAVE  GAYS  &  RACE  MIXING  BUT  SINCE  I  AM  NOT  GAY  THANK  GOD      :)    SM: When you say affinity to people of color, how is it directed?

    BG: What the science and medical evidence concludes is that the HIV enzyme seeks out a receptor site in the blood of the Black genome. The receptor site is the CCR5 Delta 32+ (positive) gene that all people of color have. In the same sense, on the other end of the spectrum, is the 15 percent Caucasian population of the world, which is CCR5 Delta 32-(negative) gene. That means that under no circumstances, whether HIV came through the air, intravenous drug usage or any form of the sexual activity, would the virus be transferable in this sector of the world’s population, which is basically of northern European descent.

    It is speculated by some experts that, in a worse case scenario, 85 percent of the world’s population could potentially perish under these designer viruses and designer synthetic biological agents. What we’re looking at here—because of this identified gene of the Black genome, this CCR5 Delta32+ (positive)—we are potentially looking at the eradication of all people of color.

  • #9 Comment from bacongatesalpha1 
    12/1/06 7:43 PM Permalink
    Lets put AIDS on the back burner and more on Heart desease, Diabetes and other ailments.  Most of AIDA comes from "nature's mistakes" (gays) and infected needles and just plain ignorance.  Yep, slop them on the back burner.
  • #8 Comment from normdoneg5 
    11/9/06 5:48 AM Permalink
    Africa has been a continient thats been around for thousand of years. People used
    to travel for months and years just to get provisions for thier needs, which they did
    not have themselves. There has been talk that [Aids] comes from eating monkey
    thats bull, africans have been eating monkeys and more and [Aids] was  never a
    issue. I believe [Aids] is a man made disease thru sex,come on we're talking about kings, pharohs, tribes. largest continent in the world. think about it.  

                                                                                   Opinunated one
Show all comments (7 more)