Jamie Mottram's Sports Blog - www.misterirrelevant.com

Sure, Jim Palmer I knew about, but I had no idea all these guys modeled Jockeys back in '77 (the year of Mr. Irrelevant's birth). The '70s seem so weird -- the O's were good, my dad sported a 'stache and with tinted eyeglasses, Palmer wore male panties and someone thought it was a good idea to photograph Pete Rose in his underwear.

But the crown jewel (for me at least) of this Jockey ads discovery, is that one of the athletes depicted is my buddy Dane's uncle, Mike Riordan -- who played for the Knicks and Bullets and now owns the excellent Riordan's Saloon in Annapolis, MD. Rest assured that the Dane will be worked mercilessly.

 Nice elbow pad, Dane's uncle!

Many thanks to Deadspin for the link, and cheers to them for showing up in SI.

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• #3 Comment from trickage2 
  12/25/05 7:51 PM | Permalink

  Mike Riordan maybe should have worn knee pads with that get up. Do Flow Bees have a Brundle Fly setting? After you gave Mike a full body Nads hair removal you could sell the used strips as scrap metal. Too bad Geroge "the Animal" Steele was never used in this ad campaign. Ok, I'm done now!
• #2 Comment from trickage2 
  12/25/05 7:44 PM | Permalink

  Dude its Bigfoot! Hey look the cover guy for Brawny Paper towels. The "Richard Simmons" look. Brings back memories of punchlines of bad old 70's sex jokes. Punchlines like, "so you don't poke your eyes out" and " PTOO!" come to mind. A Rorsasch Test would have me saying, "pistachios and a golf pencil!" Funny, take a closer look and they look almost like the "Got Milk" ads of today, with a hair in the bottom of yor glass when your done! Bada bing, thank you, I'm here all week!"
• #1 Comment from monponsett 
  12/16/05 11:41 AM | Permalink

  This was seemingly before the concept of hairless male models came about.
  
  Fans of the All Star Blogger contest will remember that I got Judge Jim Palmer onto my side by referencing a Jockey ad that I still have never seen.