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AOL Announces FanHouse's Presence With Authority


Last week we launched NBA FanHouse and NCAA Basketball FanHouse, and, because Elliott the Director of Design turns dreams into reality, these are the promotions AOL Sports is using to trumpet their arrival. Most of the concepts here come from yours truly, but I'm not in love with them all and could use your feedback in the comments if you have better ideas and/or personal attacks...

I really love this one. I'd suggested going with either 'Bron, D-Wade, Kobe or Gil, and I'm glad Elliott chose personal fave Agent Zero. Bonus points for Bassie.

Ladies love bloggers, indeed. And bloggers love the brand spankin' new Celtics Dancers, especially the one on the right.

I'm kinda lukewarm on this one. I like incorporating Yao (and all that he represents), but the copy -- my own copy -- doesn't really make any sense. Please help.

Pretty sharp. Admittedly the copy is admiringly monkeyed from bracketology blog March Madness All Season.

Love is not strong enough a word to express how I feel about this one. It's inspired by something I posted two years ago, and I hope Dukies aren't too offended. And if they are, well, whatever.

I actually wanted Elliott to go with a specificWichita State Shockers cheerleader for this but thought better of it in the end.

Anyway, let me know what you all think.



Written by dcsportsguy Blog about this entry
This entry has 7 comments: (Add your own)
  • #7 Comment from uapnnetbuy 
    4/23/07 11:06 AM Permalink
    Hehe... the Dukies are always whining about SOMETHING.
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  • #6 Comment from monponsett 
    12/9/06 2:29 AM Permalink
    There's always the next riot.

    "Fanhouse Somehow Never Fails a Urine Test" would be good if you put it up after 1 PM Pacific and took it down before 7 AM Eastern. Maybe a Randy Moss background, or perhaps Sheriff Goan Getcha.

    I'm not good with Photoshop, but a nice Albert Haynseworth graphic would look good as the background for "Fanhouse Cleats Your Face."

    Maybe have a contest, where Fanhouse users design them and submit them, you pick the winner, etc...I know some Mommy blogger from Scalzi's blog who'd be good at it, and she writes about hockey a lot between her "today, my spawn jabbed a pen into its own forehead" Mommy Blogger-type essays.

    I'd be happy to refer you to her, once this particular comment set is lost in your archives... she looks a lot tougher than I am, she's a Sabres fan, and she lives close enough to me to drive less than a day to beat my ass. I grew up near Boston, and have always held a feeling that it's probably not a good idea to cross girls that are into hockey.
  • #5 Comment from dcsportsguyEntry Author 
    12/8/06 7:14 PM Permalink
    Thanks for the feedback. I like Monponsett's suggested tag line of "NBA Fanhouse will run into the stands and beat you" but fear it may be too dated, yeah?
  • #4 Comment from monponsett 
    12/7/06 7:13 PM Permalink
    You also need slogans.

    "NBA Fanhouse will run into the stands and beat you."

    "Fanhouse: Where 'King James' is some 6'8" black guy from Dayton."

    "If Kobe had Fanhouse, he would never have raped that room service girl."

    "Fanhouse: Fat like Shaq."

    "Jerk off in your car, crash it... then go home and read Fanhouse."

    "A man can wear tights without people laughing at him if he's 6'9" and rich... or if he reads Fanhouse."

    "Isiah Thomas doesn't read this."

    "Coming Soon: Monponsett Stacey."

    "Find each team's token White American."

    "Read Fanhouse... this may be the year Iverson finally kills someone."

    "Dirk Nowitzki is a closet Nazi."

    "I hope this cathes on, or I'll end up at AOL: Cooking"
  • #3 Comment from monponsett 
    12/7/06 7:02 PM Permalink
    Ditch all of them... then make some sort of graphic where a basketball seemsto suddenly fly out of the page at you. Sort of like The Ring, but with a basketball. That would be wicked pissa!

    You should also use Iverson, who is gorgeous.
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