DMC Office Services

Now that DMC Office Services has been operating in cyberspace for a few years, I decided to venture into physical advertising and took out a few ads in the local yellow page directories.

Interestingly, I'm finding a distinction between people who use the Internet and people who browse the yellow pages for services. Of course, this is my opinion and observation but I really think there's something to it. The difference appears to be the type of work customers want performed and how long they will wait for a response.

Customers that contact me for office support services via the local yellow pages are generally looking for services relating to smaller jobs. These customers will also keep looking to the next ad if you happen not to be there to pick up the phone. They'll leave messages but they've definately moved on.

With Internet advertising, people appear to have a little more patience while awaiting a response. Most often, they'll await your response via E-mail or a phone call. These jobs have a tendency to be larger and ongoing.

I can't help to wonder why this is. Perhaps it's just the nature of people who use the Internet versus people who want a faster response via the telephone book. The Internet also gives you more space to sell your services to prospects where the phone book allows a few lines or a block of text at best.

If these trends continue as I suspect, I'll probably drop the phone directory advertising to save a few bucks and pursue advertising through another avenue.

Thoughts or comments based on your experiences?

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