|

This just in: The Lodge, Virgin Limited's new outpost in Verbier, is set to open this weekend, following a roughly $5.5-million face-lift from its new owner. Sir Richard seems to have gotten his money's worth: The nine-bedroom chalet now offers guests access to 250 miles' worth of ski runs, chauffeur service, and even a private ice-skating rink, as well as the usual amenities (fireplaces, Jacuzzis, 50-inch plasmas). It ain't cheap—the weekly rate would buy you about ten Tom Ford suits—but at least they throw in free booze. Chemin de Plenadzeu 3, 35,250 euros per week (currently about $52,000), Verbier, Switzerland, 027-775-2244, thelodge.virgin.com
STAFF 4:46 PM, January 4, 2008 Photo: Courtesy of the Lodge Verbier |