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Thursday, September 23, 2004
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Thursday, September 23, 2004
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Thursday, September 23, 2004
2:09:00 PM EDT
Hearing Food for the Gods -- In Flames

Your Groan-Inducing Joke of the Day


Why is Interstate Bakeries, makers of Twinkies and Wonder Bread, filing for bankruptcy?

Because it's run by Ding-Dongs!

Thank you, I'll be here all week. Try the creme filling!

Seriously, though, the BusinessWeek article I linked to makes a point: The brands themselves are a little stale. I've got someone in the house who is in the Twinkie prime demographic, and while I don't think she'd turn one down if you offered her one, she's not going out of her way to ask for them by name. Indeed, as the article suggests, she prefers stuff like Gogurt (that's yogurt in a tube for those of you without kids) to Twinkies. I know because I just asked her.

And I don't mind that: I'm not under the impression Gogurt is exactly great for her (waaaaaay to much suger and unnatural food colorings), but a yogurt-based snack is better than one whose "creme filling" is basically sugared beef fat. And just today, she requested a sandwich with wheat bread, while I was the one scarfing down the Wonder Bread.

I wouldn't worry about Twinkies or Wonder Bread disappearing off the face of the earth -- Interstate Bakeries is reorganizing, not going out of business -- but Twinkie the Kid's definitely looking a little less spunky than usual.



Written by johnmscalzi Blog about this entry
This entry has 4 comments: (Add your own)
  • #4 Comment from sdoscher458 
    9/23/04 6:44 PM Permalink
    One by one the icons fall...never liked Twinkies but oh, my...Wonder Bread was all we ever had in our house, and an occasional genertic Rye....Someone once told me that there was enough preservatives in the Twinkies to have a shelf life of 1,000 years..(sometimes I'm gullible).....Sandi
  • #3 Comment from musenla 
    9/23/04 3:34 PM Permalink
    Yup, Twinkies need a makeover.
  • #2 Comment from andreakingme 
    9/23/04 3:27 PM Permalink
    I'm such a dork because I think that joke was WAY too funny.
  • #1 Comment from mavarin 
    9/23/04 3:19 PM Permalink
    All Hostess and related brands have to do to get back on track (probably) is make healthier, less guilt-inducing snacks. I'm holding out for low carb Ho Hos. - Karen