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Damn, And I Had Just Gotten Used to My Peach Facial Scrub
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Tuesday, June 20, 2006
6:55:00 AM EDT
Hearing Nothing at the moment
Memo from the Department of Man: "Metrosexual" is out, manly manliness is in:
Leo Burnett, a Chicago advertising firm, conducted a global study of masculinity last year, which found half of men say their role in society is unclear and that they feel "less dominant" than in previous decades. More than 70 percent of men said advertising was out of touch with men's "reality," leading company executive Rose Cameron to recommend that advertisers "reassure men of their masculinity."
Advertising looks like it's starting to catch up. A recent Miller Lite ad campaign shows a round table of guys debating "man laws." Actor Jim Belushi just published an advice book titled "Real Men Don't Apologize," and Vince Vaughn's lovable brute in "The Break Up" is rocking the box office.
"Whenever there's a trend, such as the more-manicured man called metrosexual, there's going to be a reaction against that, almost immediately after that, where you see a stronger man, kind of the 'machosexual,'" said Eric Wilson, a reporter for The New York Times.
Note to men who might possibly be tempted to actually use the word "machosexual": The simple utterance of the word will get you righteously pummeled by the fire brigade where you live. Pummeled. It's no joke, man. Saying the word "machosexual" is like putting a neon sign over your head that says "clueless and girly." Eric Wilson is in ICU even as we speak.
Also in the real world, I can't imagine why any man would bother to pay attention to this sort of crap. I personally managed to make it through the apparently now-complete reign of the metrosexual without once having a pedicure; I suspect I'll make it through this next wave of millennial macho without wearing a gold chain, or whatever it is millennial machos will do. I've got my own thing going, which I lovingly call "geek slob." My wife thinks it's hot. Just ask her.
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6:55:00 AM EDT
Hearing Nothing at the moment
Damn, And I Had Just Gotten Used to My Peach Facial Scrub
Memo from the Department of Man: "Metrosexual" is out, manly manliness is in:
Leo Burnett, a Chicago advertising firm, conducted a global study of masculinity last year, which found half of men say their role in society is unclear and that they feel "less dominant" than in previous decades. More than 70 percent of men said advertising was out of touch with men's "reality," leading company executive Rose Cameron to recommend that advertisers "reassure men of their masculinity."
Advertising looks like it's starting to catch up. A recent Miller Lite ad campaign shows a round table of guys debating "man laws." Actor Jim Belushi just published an advice book titled "Real Men Don't Apologize," and Vince Vaughn's lovable brute in "The Break Up" is rocking the box office.
"Whenever there's a trend, such as the more-manicured man called metrosexual, there's going to be a reaction against that, almost immediately after that, where you see a stronger man, kind of the 'machosexual,'" said Eric Wilson, a reporter for The New York Times.
Note to men who might possibly be tempted to actually use the word "machosexual": The simple utterance of the word will get you righteously pummeled by the fire brigade where you live. Pummeled. It's no joke, man. Saying the word "machosexual" is like putting a neon sign over your head that says "clueless and girly." Eric Wilson is in ICU even as we speak.
Also in the real world, I can't imagine why any man would bother to pay attention to this sort of crap. I personally managed to make it through the apparently now-complete reign of the metrosexual without once having a pedicure; I suspect I'll make it through this next wave of millennial macho without wearing a gold chain, or whatever it is millennial machos will do. I've got my own thing going, which I lovingly call "geek slob." My wife thinks it's hot. Just ask her.
Written by johnmscalzi Blog about this entry |
Add to del.icio.us | digg this
This entry has 5 comments: (Add your own)
-
Hey thanks for mentioning that Miller Lite add John! It's so sexist it sucks
(rocking from the bunch)..eh.. not!
nat -
not to Smurfette: pretty soon here, adds will be lauched that promote actually helping the nice woman out of the flat forever or conclude "if you can't beat 'em, whop'em!" not my favorite idea
natalie -
Yeah, I'm hoping there isn't a return to that 80's thing where you guys thought it was a good idea to go out in the woods, sit naked around a campfire farting and beat on animal skin drums. Now, that was unattractive!
-
Good grief, I though we were over all that. Macho-anything is so 80's.
6/20/06 4:10 PM
be well,
Dawn
http://journals.aol.com/princ