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Wednesday, June 28, 2006
8:04:00 AM EDT
Hearing First of May -- Jonathan Coulton
I was over at the MSNBC.com site today and I noted a fascinating pair of links. The first goes to a story about "hybrid" hamburgers -- which is to say that a company has come up with a half-meat, half-soy pattie that it claims has all the taste and chewy goodness one wants out of a burger, and doesn't make you feel as if you're chewing on cardboard, as so many veggie-burgers do. The benefit of the hybrid burgers is that they have only about two-third of the calories and about half of the fat of meat burgers of the same size. So it's like eating a smaller burger, without having to give up the sheer mass of food one is cramming into one's head. And who doesn't like that?
Now, right next to the story about hybrid burgers with fewer calories and fat, a story about CKE Restaurants, Inc., which owns the Carls Jr. and Hardees fast-food chains, who have centered their stores' menus on ridicuously large burgers, like the "Monster Thickburger," which has 1,420 calories and 107 grams of fat -- and have made lots of money doing so. Key quote from its CEO: "The way people like to think they eat, and the way they actually eat is usually very different." Apparently so, when you go into a Carls Jr.
So on one hand: Healthier burgers! On the other hand: Burgers that will clot your arteries just by you looking at them! One next to another in the news queue. It certainly says something about our culture that we have both of these stories sharing the same mental space.
And again, I'm looking for the confluence of these two stories: CKE Restaurants using the hybrid burger to make an "ULTRA THICKBURGER!" that has the same caloric count as the current generation of burgers, but is roughly the size of the emergency spare you keep in your trunk. That'll be a red letter day, my friends.
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8:04:00 AM EDT
Hearing First of May -- Jonathan Coulton
Juxtaposition -- Your Assurance of Quality Linking
I was over at the MSNBC.com site today and I noted a fascinating pair of links. The first goes to a story about "hybrid" hamburgers -- which is to say that a company has come up with a half-meat, half-soy pattie that it claims has all the taste and chewy goodness one wants out of a burger, and doesn't make you feel as if you're chewing on cardboard, as so many veggie-burgers do. The benefit of the hybrid burgers is that they have only about two-third of the calories and about half of the fat of meat burgers of the same size. So it's like eating a smaller burger, without having to give up the sheer mass of food one is cramming into one's head. And who doesn't like that?
Now, right next to the story about hybrid burgers with fewer calories and fat, a story about CKE Restaurants, Inc., which owns the Carls Jr. and Hardees fast-food chains, who have centered their stores' menus on ridicuously large burgers, like the "Monster Thickburger," which has 1,420 calories and 107 grams of fat -- and have made lots of money doing so. Key quote from its CEO: "The way people like to think they eat, and the way they actually eat is usually very different." Apparently so, when you go into a Carls Jr.
So on one hand: Healthier burgers! On the other hand: Burgers that will clot your arteries just by you looking at them! One next to another in the news queue. It certainly says something about our culture that we have both of these stories sharing the same mental space.
And again, I'm looking for the confluence of these two stories: CKE Restaurants using the hybrid burger to make an "ULTRA THICKBURGER!" that has the same caloric count as the current generation of burgers, but is roughly the size of the emergency spare you keep in your trunk. That'll be a red letter day, my friends.
Written by johnmscalzi Blog about this entry |
Add to del.icio.us | digg this
6/28/06 9:47 AM
There are the people who write headlines, and there are the people who actually eat the food. Drive through any town, and compare the amount of McDonald's/BK/KFC/etc to how many snooty bitch health food stores there are.
When my coronary comes, I hope I'm behind the wheel... because I fully intend to aim my car at a jogger.