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Asia Domain Name Registration Limited: Dell's direct sales model in China completely Bianzhen
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Following the announcement stationed in the United States, April 26, Dell desktop computers, notebook computers comprehensive Hongtusanbao stationed more than 170 stores nationwide. This is Dell's direct sales system in China last year Bianzhen, the first-class and professional IT retail channel for enterprises to cooperate another large-scale operation of the market.

The industry said that this will fully promote the domestic IT industry chain upstream enterprises and enterprises in the terminal products, markets, technology and other aspects of the ability to significantly enhance interaction, but also means that Dell's direct sales system in China was thoroughly subversive.

Dell (China) Co., Ltd. Yang Chao, general manager of Greater China, said: "The new series of Dell computers stationed in a big way Hongtusanbao store, Dell will be in the domestic retail market for a comprehensive strategic plan for the distribution. "According to disclose its future, Dell will continue to Hongtusanbao Availability, and Dell's new products also will choose a domestic Hongtusanbao in the first.

September 24, 2007, Dell announced that entered into partnership with Gome, thus putting an end to its implementation in China for many years a single direct sales model. Dell said that this year will be the implementation of Dell in China Bianzhen strategy crucial year for the next Dell will use extensive professional sales and marketing network upgrade retail share, to a certain extent, the network marketing added.

In addition Dell also recently announced that "May 1", Dell Suning electrical products will be deployed in the 300 stores nationwide.

It is learnt that from the beginning of April, the two sides had already began quietly in Beijing, Shanghai, Guangzhou, Nanjing and other cities line the 300 stores Dell into the shop works, of which 100 stores established the Office of the Dell brand, the other 200 Home store is set up a special counter to Dell.

The analysis pointed out that the past, Dell has been favored by the network marketing, although with a strong supply chain, cost control ability, but the direct sales model used by the Chinese tradition of theimpact of the market is not the best marketing.

By comparison, the current "visible tangible," the "experience marketing" approach is more suited to the current domestic IT spending conditions. This is Dell had to subvert its own direct sales model over the years the root causes.

Looking at the current domestic and international major computer brands, from Hewlett-Packard, IBM, Toshiba, Samsung, Sony, to the domestic Lenovo, Founder, Tsinghua Tongfang, such as Haier brand manufacturers, and both are already all over the country through different Implemented a form of "experiential marketing" strategy, and achieved a good income.

Rely on the direct sales model, Dell's worldwide PC makers have stable lead position for many years, but insisted the final results of direct sales is Dell consecutive quarters was more than HP. For this reason Dell had to "Qiongzesibian" Fangxiashenduan ultimately, into the vast number of PC makers, the distribution of camp.

Last year, Dell officially announced for "visible channels" to sell Dell products, "Dell 2.0", in ensuring network of direct sales at the same time, began to use physical stores around the world to end distribution channels.

Starting from this year, Dell will be in the scheme within the framework of a comprehensive global open. It is learnt that in addition to the current network marketing, Dell has been stationed in the more than 12,000 retail stores worldwide for direct marketing.

Is expected from 2008 onwards, the domestic computer industry will be the consumer market in three to five years to keep more than 25 percent of the high-speed growth momentum, the domestic IT market will usher in a new round of consolidation reshuffle.

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识时务者为俊杰

As Dell Computer founder Michael Dell and then re-Chushan is layoffs, but also a substantial adjustment, is drastic. However, its action is the largest launched "Dell 2.0" strategy, which means that their total subversion of their own personally created a more than 20 years of direct sales model. Although direct sales model has dominated for Dell's worldwide PC market lead position for many years, but as users of the change in spending habits, if we do not make timely adjustments in the final am afraid I can only was accidentally left in the corner of the times.

Dell's direct sales model, the company has penetrated into every cell, led by the whole body of moving out, but the Dell, can decisively break the results of their years of painstaking efforts, I am afraid, and not just courage that simple. So from that point of view Dell is after all a Junjie.