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2:05:00 PM EDT
New Sender Best Practices Document
The AOL Postmaster Team spends a lot of time helping email senders resolve delivery issues. Our goal is to educate senders on what practices lead to a good reputation and what practices generally lead to a poor reputation. To further this effort, we made a couple of changes to our postmaster website.
First, we added a new document called “Sender Best Practices.” This document outlines the basic guidelines for improving your sender reputation. These are not requirements. They are best practices. Following one or more of these best practices does not guarantee email delivery or whitelisted status, but the more best practices you follow, the better your sender reputation should be – and the better your sender reputation, the better your delivery.
Second, we modified our old best practices document and renamed it “Requirements for Sending Email to AOL” which is more appropriate, as these are in fact requirements. Failure to meet any of these requirements will result in delivery issues.
We hope you find these new documents informative.
ChristineManager, AOL Postmaster Team
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I have a suggestion for a blog entry regarding your feedback loop, specifically the ARF format checkbox. I'll use my own experience as an example.
I had to create a new FBL request, because we changed a bunch of server IP's.
Unfortunately our FBL messages now arrive in the new ARF format, which our ColdFusion POP reader can not parse (it can't see the message attachments).
This means we must process AOL unsubscribes by hand.
So, I've been trying to change my FBL BACK to the OLDER FORMAT, but I get conflicting information from AOL on how to do that.
The online and inline text tells me to contact you to change my FBL config. But the folks who answer the contact line tell me to fill out the FBL form over again without the option checked, or just do that for me during the call. This does not work. I've tried it like three times and we still get ARF formatted messages.
Can you please make a blog entry to let us know what is the real way to do this?
Which things will work with the FBL form, and which ones require a phone call?
Thanks, and keep up the good fight...
Al -
Great document. I haven't seen the postmaster team this active and engaged, ever. Thanks!
~Joe -
WTF did AOL mess up a good thing? I can't get mail from anyone anymore. I'm looking elsewhere for internet service.
7/2/08 9:21 AM
The message the sender received is as follows:
Error 554 RTR:SC
554 RTR:SC
http://postmaster.info.aol.co
EXPLANATION:
This error message is indicative of a block due to successive complaint based dynamic blocks against your IP address.
SOLUTION:
Complaints:
When an AOL member clicks "this is spam" for a piece of email sent from one of your IPs, this is considered a "complaint". If you are having difficulty with the number of complaints you are receiving a feedback loop would benefit you. Once you have requested a feedback loop you will be notified when a member clicks "this is spam". See feedback loop for additional information.
Please Contact Us to have this block removed.