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Tuesday, April 8, 2008
April 2008
Tuesday, April 29, 2008
2:05:00 PM EDT

New Sender Best Practices Document


The AOL Postmaster Team  spends a lot of time helping email senders resolve delivery issues. Our goal  is to educate senders on what practices lead to a good reputation and what  practices generally lead to a poor reputation.  To further this effort, we made a couple of changes to our postmaster website.

First, we added a  new document called “Sender Best Practices.” This document outlines the basic guidelines for  improving your sender reputation.  These are not requirements.  They  are best practices.  Following one or more of these best practices does  not guarantee email delivery or whitelisted status, but the more best  practices you follow, the better your sender reputation should be – and the  better your sender reputation, the better your delivery. 

Second,  we modified our old best practices document and renamed it “Requirements for Sending Email to AOL” which is more appropriate, as these are in fact  requirements.  Failure to meet any of these requirements will result in  delivery issues.

We hope you find these new documents informative.

Christine
Manager, AOL Postmaster Team

 


Written by pmtjournal Blog about this entry
This entry has 2 comments: (Add your own)
  • #2 Comment from daiep01
    5/7/08 2:09 PM | Permalink
    Great document. I haven't seen the postmaster team this active and engaged, ever. Thanks!

    ~Joe
  • #1 Comment from ryanpianoco
    5/3/08 9:58 PM | Permalink
    WTF did AOL mess up a good thing? I can't get mail from anyone anymore. I'm looking elsewhere for internet service.