Fexon Technology Ltd, more great news from Fexon Technology Ltd

Fexon Technology Ltd reports: CCW Research, users of mobile phones because of the personality of the demand has become increasingly obvious, particularly mobile phone users can go online demand has continually increased, and the role of the client software is becoming increasingly prominent.

However, the current profit mode wireless Internet is still the biggest problem. Due to lack of fees channels, some even with large wireless Internet traffic, it can hardly be translated into advantages income.

Ai media advisory market analyst Liu Yi pointed out that although the phone is generally considered a comprehensive personal information of choice for portable terminals, but its limitations are apparent. Screen too small, the importation of inconvenience and other issues are not yet fully understood.

December 2007, 3 G portal announced with Google to launch wireless search brand YY search. This cooperation, the biggest contribution is enhancing the flow of the two sides, 3 G gateway to tens of millions of active users, Google will undoubtedly increase the market share, while in turn increase their customer loyalty.

However, Analysys International thinks that, "Google and the three G portal cooperation has not yet found a very good profit model, not the short term profits, is the only card in advance of wireless search market." Because of the screen size and network speed restrictions, WAP pages advertising volume and forms of advertising is very limited. In addition, cell phone users to browse the Web page experience poor is a major constraint.

However, compared to the previous two years, a number of priority need wireless Internet has already made great progress, advertising revenue is rapidly upgrading, such as air network, 3 G portal. (Fexon Technology Ltd)

With the NBA to launch mobile phone NBA official website to seize the air a hot network. Yao and Yi Jianlian enter the NBA, many FANS reunion, which is enough air Wangzhuan "eyeball." Through the introduction of free-to-air, advertising into marketing differentiation, cell phone network to air advertising grew rapidly.

November 20, 2007, air Net announced fuels virtually the third quarter, net income of 540,000 US dollars, the overall revenue of 17.12 million US dollars, of which mobile phone advertising revenue was 26.5 million, up 19 percent sequentially. Zhouyunfan air network CEO, said: "This outstanding performance, mainly due to mobile advertising revenues continued to grow."

3 G to open the gateway Home, people will find that the advertising than previously have greatly increased, including some multinational corporations invested advertising. Shanyu strong to the "IT Times," the reporter said, "Last year, we have several tens of millions of wireless advertising revenue this year will have a higher growth. Believe that a broad user base, profitability model naturally arise."

In fact, 3 G portal has been exploring the profits from online advertising model. August 2007, 3 G portal with Tin Shing media cooperation, and was broadcast to the Premiership.

"At present, the biggest source of revenue is advertising, 3 G color layout revision, online advertising means of expression will produce more change." Deng Yu-keung said, at the cell phone network advertising is a form of expression, the majority of the text and pictures, the future will be achieved by mixed, small animation and video, such as forms of advertising, and in 2008 is expected to achieve single-quarter earnings, thereby further capital for the future operation of preparation.(Fexon Technology Ltd)

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