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Fexon Technology Ltd reports: IGA advertisers on the positive cognitive and March 18 for the famous wind Redwood announced to invest 10 million US dollars gecko, enhanced Li LIU Jun bigger IGA confidence in the market, "our 2008 revenue will be 050 million ~ 1 billion. " IGA gecko earlier than in the Beijing online games Interactive Advertising Co., Ltd. (hereinafter referred to NGI) Chairman Shu Li LIU Jun satellite seems to have more confidence. Just in January of this year in China get at the game, "China's online games embedded advertising Award for Technology Leadership," Shu told reporters satellite, in 2008 NGI total revenue is expected to be 080 million to 100 million yuan. Both estimates 2008 IGA size of the market will be around 300 million yuan, if the enumeration exchange resources, and other non-cash flow income, the total size of the market could reach 500 million yuan.

IGA with these third-party companies on optimism different IGA market, many famous Chinese online game company seems to be not so keen on IGA. By NGI, geckos, and other partners as the ninth city, its public relations director Yu Zhao Run in the past to see reporters on the IGA interview outline, the first response is "the current IGA, and we are concerned about and research stage. " And the director of public relations giant network Gu Jian-Bing more directly told reporters that giant network currently does not have a fully operational, "IGA did not bring any benefits to the audience."

Tencent game known business people told reporters that the IGA, the only grand network was set up last year to do a more Super IGA company (now renamed as online games media), gives us a feeling 10 times. And the like Tencent, Jinshan games in the IGA to the technical preparations for the completion, the main issue is also not accept advertisers IGA, "with the then Internet advertising, advertisers have a gradual understanding of the process." The source explained that the advantages of Tencent game in the entertainment game, it is most likely to be recognized advertisers type of games, so now Tencent game market development department of education in the busy market.

Chinese online games operator of this attitude, Li LIU Jun, Shu seem to mind several satellite, "The key lies in the short term IGA business revenue accounted for a small proportion of these game operators in advertising fees that would go to modify the program. "LIU Jun Li said.

Jinshan gaming sector stakeholders told reporters, IGA a great technological bottlenecks, the development of online games will be no time for advertising in some of the game on the line in the re-development of IGA implantation procedure takes longer cycle. At the national level, many games Acting South Korea, the United States products if implantation IGA in the game, the need to communicate with game development companies, it is particularly troublesome.

LIU Jun Li told reporters such a case: Coca-Cola Chinese companies would like to "street basketball" game in the embedded advertising, and "street basketball" operating company values of the Coca-Cola brand, and Coca-Cola out of the price is quite attractive, it would Fixed that the "street basketball" developer advertising implantation. Developers spent three months before the completion of implantation IGA, told immediately after the End operators, "the future, do not do such things." (Fexon Technology Ltd)

Even if R & D by domestic companies independently of the game, played R & D personnel in the game on the line after a lot of things to do, such as busy updating content, improving many Bug, and do other research and development of new products, such as.

"If this effort to embed advertising, received only 30,000 to 50,000 yuan / month in advertising revenue, they would think to spend time and manpower costs are too high, the need to take great risks." Shu told reporters satellite, network Game operators can be a selling point cards and equipment to make their big money cases, a popular game guarantee security and stability operations is the key. If, as IGA and the impact of the game into the update even lead to a loophole in the game, so the loss of swap players, online games operator is outweigh the benefits.

More to the point, the operation and development of online games, although proficient in the operation and development of online games, but the advertising market for a complete layman, and even if advertisers want to gather a huge amount of quality players (18 ~ 35 years), the online games put advertising, but because of their employment of the four A company does not proficient in online games, nobody had attempted to vote.

This is like geckos and the third NGI the raison d'être of IGA companies, but also their enthusiasm for IGA. "If online games operator Shanda own IGA then, it is difficult to guarantee neutrality, only a third party such as ours can only IGA companies." Shu said that the satellite, data and game players Newspaper circulation is the same top-secret information there will not be any one company willing to let competitors make their own IGA. Seems to be intended to prove his words, in January 2008, online games media that the agents The9 IGA, and the introduction of more investment, weaken the grand traces be truly neutral.

According to statistics, the existing IGA domestic advertising agencies a total of nine, and most of them have made their own IGA system will not affect the operation of the game in the slogan, and announced that their game after numerous tests. "IGA 2.0 formed in the mid-2007 products, and then in the major online games to test products until the end of 2007 before completion of the basic test." Li LIU Jun said that this is the IGA software path that must be taken.(Fexon Technology Ltd)

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