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Tuesday, May 1, 2007

You've Lost Me

It's the eternal debate -- which is better, Coke or Pepsi? For me, the choice has always been clear -- it's Pepsi all the way (said as I down my Diet Mt. Dew). Fizzy drinks may not have been what drove my affinity for United Airlines, but it certainly didn't hurt to find my fave beverages on each flight.

With today's news of their switch to Coke products (see below), I wonder if my brand loyalty for United will last ...

United to switch to Coke from Pepsi

CHICAGO (AP) — United Airlines has a new selection of onboard beverages.

United Airlines has a new selection of onboard beverages. The carrier said Monday it has signed a five-year agreement with The Coca-Cola Company, making the world's largest beverage company its primary soft-drink supplier instead of PepsiCo and Cadbury.

The partnership means that as of Tuesday, United passengers will choose from among eight Coca-Cola drinks — Coke, Diet Coke, Sprite, Sprite Zero, Spring Water, Seagrams Ginger Ale, Tonic and Seltzer Water.

United, a unit of Elk Grove Village-based UAL, cited the economic benefits of the new arrangement but did not offer specifics. A Coca-Cola spokesman also declined to release a volume estimate for the deal involving its new customer.

"Welook forward to the joint promotional activities that consumers and employees will be able to participate in and the economic benefits this new agreement brings to United," said Sean Donohue, United's senior vice president for flight operations and onboard service, in a press release.

Besides onboard beverage offerings, United will also offer Coca-Cola products in its airport lounges and offices later this year.

Copyright 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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