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Thursday, November 9, 2006
Web 2.0 - Slow an >
Thursday, November 9, 2006
November 2006
Thursday, November 9, 2006
6:33:00 PM EST

Web 2.0 - Do You Dig Digg?

Digg's Kevin Rose was the first presenter of the afternoon, speaking about the way Digg works and some new tools they have coming in the future. Kevin, being Kevin, didn't have a pretty powerpoint ("Powerpoint sucks on a mac") - rather, he used what appeared to be a mac's version of Notepad.

As everyone in the industry is aware, Digg has been growing like mad since it's initial breakthrough when Paris Hilton's address book showed up there before anyone else. According to Kevin, Digg broke a new record yesterday when reporting on the Donald Rumsfeld story. The story showed up on Digg three minutes after it was on the Associated Press wires, and hit the Digg front page four minutes after that. Impressive.

I think I may have blogged before about Digg's cool looking swarm/stack tools - they're neat flash applications that visually represent Digg stories, updating in real time to give you a quick look at what's hot (or not) on Digg.  They run in a browser by default, but some digging  on Google (pun intended) will reveal some other options for them - I run the Digg Stack as a screensaver on my home computer.

Digg will now be supporting the hackery that folks are doing with the tools and releasing a flash toolkit. Kevin demo'd a field of sunflowers and butterflies\ where the flowers got bigger as stories got more Diggs to show what the toolkit could do. He said he would "never release this to the public," but...a few shouts in the audience asked for it to be released, and hey, I know I'D use it. It was cute, and goofy, and I like sunflowers. :) I can see us (as in AOL) doing a lot of neat things with this toolkit - want a Digg module for your blog? I'm not a designer, but someone could make something neat looking.


Kevin also discussed a bit the things Digg does on the backend to stop people from gaming their system (artificially inflating stories to the front page), but nothing really new there, he's spoken quite a lot about how Digg's algorithm works (in fact, there was quite a bit of discussion online about the algorithm last week when it was updated).

There will apparently be lots of changes coming to Digg next month - 20 new features, including a story/friend suggestion model that sounds really, really neat. According to Kevin, the basic idea is that the site will recognize your digging pattern (what kind of stories you're interested in), and will then recommend stories to you that it thinks you'll like. That part is not so original.

But! This will also recommend PEOPLE to you that it thinks you like, people with a similar digging pattern. I'm very curious what this actually means, practically speaking, will it give us the ability to show you people who not only write blogs that are similar to yours, but digg the same things too?


Time will tell....


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