Archives
March 2007
3/26/07
3/26/07
3/23/07
BlogHer Business - Convincing Companies to Blog
3/23/07
3/23/07
3/14/07
3/11/07
3/9/07
3/8/07
3/2/07
3/2/07
3/1/07
3/1/07
Friday, March 23, 2007
2:20:00 PM EDT
My afternoon here is going to be cut a little short, unfortunately, I only have another hour and a half or so until I need to leave to catch the plane back home. Buuut...until then...I get to see at least one more session.
This session is on "Embracing Social Media Culture," with Karen Walrond from AOL's very own Weblogs (woohoo), Nicki Dugan, editor of Yahoo! Anecdotal, which is a fun blog to read (a great example of "good corporate blogging"), and Lynne D. Johnson from FastCompany.com.
Nicki spoke a bit about negative comments on blogs, and allowing people to vent their frustrations about a company publically (and getting the internal culture of the company to approve of it). We've had our fair share of discussions about that internally here...as you all know, I'll take whatever hits you want to throw at me, but I'd be lying if I said the whole world has the same view. I think this will change over the next year/two, but it does take time and positive examples to prove the point first.
Karen answered a question on how to manage bloggers or convince people to write blog entries. Really, really interesting question, and something I can't say I've thought too much about (beyond my telling everyone that they SHOULD blog, I don't get in their faces about how often/how much).
(Side note - I just put on my super-comfy Yahoo! fleece I got as an x-mas present a few years ago but I am getting laughed at for wearing it. I get laughed at when I wear this at AOL too, but what can I say, my AIM fleece is sleeveless, and nowhere near as fuzzy comfy.)
Everyone's talking about how a lot of power that blogging has is that it's personal. You guys know me. You know I love pokemon, I have a cat, I'm a klutz (hence the name BamBam)...and so on. That (hopefully) helps people stay interested in the writing, and puts a face on a big nameless company like, oh, AOL. That's very true, and a very good point - a blog without some personal commentary or personal posts isn't much of a blog. :)
Ok, battery's dying, so posting this...more if/when I can plug in, otherwise look for a wrapup tomorrow.
Written by stephaniebambam Blog about this entry |
Add to del.icio.us | 
digg this
2:20:00 PM EDT
BlogHer Business - Convincing Companies to Blog
This session is on "Embracing Social Media Culture," with Karen Walrond from AOL's very own Weblogs (woohoo), Nicki Dugan, editor of Yahoo! Anecdotal, which is a fun blog to read (a great example of "good corporate blogging"), and Lynne D. Johnson from FastCompany.com.
Nicki spoke a bit about negative comments on blogs, and allowing people to vent their frustrations about a company publically (and getting the internal culture of the company to approve of it). We've had our fair share of discussions about that internally here...as you all know, I'll take whatever hits you want to throw at me, but I'd be lying if I said the whole world has the same view. I think this will change over the next year/two, but it does take time and positive examples to prove the point first.
Karen answered a question on how to manage bloggers or convince people to write blog entries. Really, really interesting question, and something I can't say I've thought too much about (beyond my telling everyone that they SHOULD blog, I don't get in their faces about how often/how much).
(Side note - I just put on my super-comfy Yahoo! fleece I got as an x-mas present a few years ago but I am getting laughed at for wearing it. I get laughed at when I wear this at AOL too, but what can I say, my AIM fleece is sleeveless, and nowhere near as fuzzy comfy.)
Everyone's talking about how a lot of power that blogging has is that it's personal. You guys know me. You know I love pokemon, I have a cat, I'm a klutz (hence the name BamBam)...and so on. That (hopefully) helps people stay interested in the writing, and puts a face on a big nameless company like, oh, AOL. That's very true, and a very good point - a blog without some personal commentary or personal posts isn't much of a blog. :)
Ok, battery's dying, so posting this...more if/when I can plug in, otherwise look for a wrapup tomorrow.
Written by stephaniebambam Blog about this entry |
Add to del.icio.us | digg this
This entry has 3 comments: (Add your own)
-
Thanks for the props, Stephanie... I always wondered if "good corporate blogging" was an oxymoron, but glad to hear it's got some entertainment value as well. I thought the BlogHer conference was a great event and I enjoyed hearing your perspectives as well - you salty dog veteran, you. See you on the circuit!
Nicki Dugan
Editor of Yahoo!'s Yodel Anecdotal
yodel.yahoo.com -
You make a really good point, here, Stephanie.
Did anyone talk in greater depth about how frequent we should blog when it comes to the relationship between size of company and power used/gained via blogging?
Just curious,
Charley
7/18/07 8:10 PM