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Asia Domain Name Registration Limited: Net purchase or shopping will replace the mainstream way

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May 2003, the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Beijing subway doors began to Taobao advertising, it was only one of many shopping site, people can not expect it today on the impact of traditional retail.

According to the new generation of market monitoring bodies of the investigation in 2007, Wal-Mart, Carrefour and other large stores, a store in traffic lower than the average day 15,000 people, and daily user traffic Taobao nearly 900 million people.

This is not can be predicted that online shopping will replace the traditional way of shopping? China Youth Daily Social Survey Center and Tencent network recently a joint online survey (7,115 participants), showing that 54.4 percent of the people over the past Internet shopping in the regular year, 45.4 percent of people believe that the next five years, online shopping has become young people may go window shopping to replace the mainstream form.

Not crowded Metro bus, they do not have to wear high heels for shopping and suffering, not for the price can not afford to buy clothes and cosmetics upset, and many problems can be found in the Internet a perfect solution. Sitting in front of the computer under your orders, wearing pyjamas and slippers, the same can be the same quality of service.

"Netguide2008 China Internet report," the market analysis showed that in 2007 China's Internet users total spending for 398.8 billion yuan. Expected in 2008, the total spending will reach 581.5 billion yuan.

Why do so many people prefer Internet shopping? This survey, more than 70% of the people chose the reasons for the net purchases of goods is rich choice great ease of comparison, inexpensive and do not have to go shopping malls, save time.

Beijing in the big cities, shopping is a higher cost. For example, the town would like to make is to spend at least a full day, is essential to pay for the expenditures, lunch or dinner to eat outside, and go one-day mental and physical exhaustion, the consumption of time and energy than those small and medium cities much higher.

On the other hand, more and more young people in the online purchase is not only commodities, the purchase of services has also increased. Investigations revealed that young people are the most frequently purchased online for books, audio-visual, clothing, and other commodities (84.4%), followed by the payment service (32.6%).

"In the past, every month, Mobile, Unicom's business Hall of long queues. Banks are often overcrowded. Ever since the birth of online banking, network cards, I did not have to queue up a long time." Hebei Agricultural University Roger classmates said. Taobao According to statistics, in 2006 the fastest growth in sales of mobile phone cards commodity, it also showed that the use of online services Another trend: fee.

Another obvious trend is that customers of the reliability of online shopping on the increase. In the survey, 69.3 percent of the people said that in the on-line shopping, they do not mind too much personal shops or companies shops. 21.7% more people willing to run directly from the company's shop to buy things people tend to 9.0% Personal Online Shop.

Regular online shopping Chan told reporters that she often visited the shops opened. This shop is usually full of goods, the price was very competitive, quality and more security. "However, the company's customer service staff attitude may be not good, personal service is usually the seller's more intimate."

Internet shopping is the quest for big cake. By the end of 2007, with China's Baidu search giant announced enter C2C (individual sellers and consumers of e-commerce transactions directly platform) market, the market value of China's three largest Internet companies - Baidu, Alibaba, Tencent gathered C2C market. C2C market prosperity but to the application of information technology SMEs wave. According to the China E-Commerce Association Information Evaluation Center survey results, as in 2007, more than half of the small and medium enterprises in the information technology application. Alibaba Group Chairman of the Board and Chief Executive Officer Ma threatened, SMEs will dominate global trade and the future of e-commerce.

However, online shopping still exist a lot of problems. At present, China's cosmetics and mobile phones is the largest online transaction volume of goods. In Taobao, customers often found: one of the Estee Lauder mascara 18 yuan, L'Oreal moisture foundation honey as long as 42 yuan! How many people can resist the temptation of such low prices! However, many buy low price products packaging opened immediately understand, is actually available to spread on the fakes.

In the major shopping site, the forum almost daily users on the things that she had been deceived. Survey found that 72.2% of people are worried that it is difficult to guarantee the quality of goods, 65.9 percent of the people are worried about online display of goods and buy goods inconsistencies. 12315 consumer complaints center data, 2007 complaints handled a total of 888 Internet service, and online shopping type of complaints accounted for 323, an increase of 28.7 percent, accounting for the 36.4% of the total complaints.

Many people worry that before online payment security problems, in the survey, only 24.9 percent of people expressed concern about. "I was also worried about this issue, but now many shopping sites set up their own expertise as a way to pay third parties, the buyer can be satisfied with the confirmation of receipt and subsequent payment to a third party, the hands of consumers the sale of the initiative, the less worried. "Hebei Normal University, Liu Hsiao students on the importance of this are very satisfied with the settings. Another set of data shows that people trust online banking reached 49.4%. Last year, and our survey data shows that last year 89.7 percent of the people are worried about the safety of the banking network.

The survey, 35.5 percent of the people believed that the network go window shopping will not replace the traditional procurement methods, more people (45.45%) of online shopping is full of confidence.

Mr. Xu has just arrived in Beijing, in the online booking to the satisfaction of the house. This allows him to increase confidence in online shopping. According to him, "Now urban clean-up advertisements more, some tenants, seller of information posted on the outside can not remain too long, intermediary charges too high, the Internet can find better. Input city, regional, acceptable price range, want to find, and can choose private or intermediary, very convenient. "

At the same time, Mr. Xu also found that more than a rental, online purchases of the people are increasing rapidly. "Even so easily hundreds of thousands of real estate, millions of transactions can be conducted online, the Internet can not be what?" Xu said.

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