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Asia Domain Name Registration Limited reports: According to the industry, the CCTV is with the cable operators to jointly sell high-definition digital TV set-top boxes or one of the model to promote high-definition channel, CCTV is in the early high-definition channels on the road in huge, but " Suffered from eating. "

This reporter has learned that China Central Television as early as the 1999 festival marks the 45th anniversary of the founding of the broadcast, has taken on the first high-definition digital broadcast mode. At that time, China Central Television from Japan's Sony, Matsushita to introduce a set of the transmission, firing and shooting equipment.

As in the media said that CCTV was the largest high-definition programs are purchased, and the introduction of high-definition equipment, or even ask studio, lighting, sound, make-up should be completely changed. As the introduction of the package of equipment, depending on the media in the early tremendous input. , CCTV began to use high-definition equipment, including the shooting "Zhai Men", a series of high-definition television programs.

At present, as the media in the hands of the high-definition programming has reached the 10,000 hours. However, these programs pack the first time in appearance or in high-definition channels September 2005 from the launch of high-definition television channel CCTV. This is by the media as brothers and several media units in the building and the promotion of high-definition channels.

This reporter has learned that in January 2007, as the media and in several media signed a "high-definition channel CCTV project cooperation agreement", the two sides agreed to the deduction of net share, in the media as high-definition television channel CCTV enjoy all of the income 70 percent, to the media in several high-definition television channel CCTV-30 percent of all income, the contract period started on January 1, 2007 to December 31, 2011 only.

This agreement was in 2006, CCTV paid to high-definition channels operating in the media as bringing 69.8371 million yuan in sales revenue under signed. 2006, as the media, few in the media and Matsushita, Hitachi, such as television manufacturers Hisense signed a binding sales agreement, the three color TV enterprises each required to pay 50 million yuan in high-definition certification costs.

However, as the media developed by the CCTV HD Channel fees to promote the programme is clearly unsustainable. As high-definition channel pay the actual operations and have little effect, with the HD-certified end of the contract, according to high-definition television channel CCTV-2007 actual sales, in 2007 just as the media made into viewing income 12.7008 million. (Asia Domain Name Registration Limited)

April 2008, in the media as a major matter of notice, known as high-definition channels to ensure that subscribers to the normal ratings, the company needed to buy a program, scheduling and channel packaging costs, the company's operating performance has brought tremendous pressure , With several media partners in the negotiations, as the media from operating in high-definition television channel CCTV project.

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