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Asia Domain Name Registration Limited: HD pay problems
Asia Domain Name Registration Limited reports: According to the industry, the CCTV is with the cable operators to jointly
sell high-definition digital TV set-top boxes or one of the model to promote
high-definition channel, CCTV is in the early high-definition channels on the
road in huge, but " Suffered from eating. "
This reporter has learned that China Central Television as early as the 1999
festival marks the 45th anniversary of the founding of the broadcast, has taken
on the first high-definition digital broadcast mode. At that time, China
Central Television from Japan's
Sony, Matsushita to introduce a set of the transmission, firing and shooting equipment.
As in the media said that CCTV was the largest high-definition programs are
purchased, and the introduction of high-definition equipment, or even ask
studio, lighting, sound, make-up should be completely changed. As the
introduction of the package of equipment, depending on the media in the early
tremendous input. , CCTV began to use high-definition equipment, including the
shooting "Zhai Men", a series of high-definition television programs.
At present, as the media in the hands of the high-definition programming has
reached the 10,000 hours. However, these programs pack the first time in
appearance or in high-definition channels September 2005 from the launch of
high-definition television channel CCTV. This is by the media as brothers and several
media units in the building and the promotion of high-definition channels.
This reporter has learned that in January 2007, as the media and in several
media signed a "high-definition channel CCTV project cooperation
agreement", the two sides agreed to the deduction of net share, in the
media as high-definition television channel CCTV enjoy all of the income 70
percent, to the media in several high-definition television channel CCTV-30
percent of all income, the contract period started on January 1, 2007 to
December 31, 2011 only.
This agreement was in 2006, CCTV paid to high-definition channels operating in
the media as bringing 69.8371 million yuan in sales revenue under signed. 2006,
as the media, few in the media and Matsushita, Hitachi, such as television
manufacturers Hisense signed a binding sales agreement, the three color TV
enterprises each required to pay 50 million yuan in high-definition
certification costs.
However, as the media developed by the CCTV HD Channel fees to promote the programme
is clearly unsustainable. As high-definition channel pay the actual operations
and have little effect, with the HD-certified end of the contract, according to
high-definition television channel CCTV-2007 actual sales, in 2007 just as the
media made into viewing income 12.7008 million. (Asia Domain Name Registration Limited)
April 2008, in the media as a major matter of notice, known as high-definition
channels to ensure that subscribers to the normal ratings, the company needed
to buy a program, scheduling and channel packaging costs, the company's
operating performance has brought tremendous pressure , With several media
partners in the negotiations, as the media from operating in high-definition
television channel CCTV project.
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