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In the Pits With Tia

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A Hard Look
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Consistently Inconsistent
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Sunday, June 27, 2004
8:50:00 PM EDT
Hearing Wimbledon on ESPN2

A Hard Look


NASCAR needs to wake up!

Drivers are having trouble acquiring and retaining sponsors. The cost of being a primary sponsor of a Nextel Cup car is over $20 million, few can afford the expense. Why should NASCAR close the door to potential sponsors, so long as they produce lawful products?

The Food and Drug Administration label lumps beer, wine and hard liquor together, so why should NASCAR sponsored for years by a cigarette company bat an eye? Car hoods already have the name of Smirnoff Ice, Budweiser, Miller Lite or Coors Lite. Is it really that different? Is NASCAR any less family oriented if the primary sponsor of a car is vodka as opposed to, say, an erectile-dysfunction drug?

Race sponsorship should have nothing to do with an individual's decision to irresponsibly drink and drive. Sponsor endorsement, especially from an alcohol manufacturer comes with a lot of stings attached to ensure the product is used safely and responsibly.

Mothers Against Drunk Driving states in "Myths About Alcohol for Teens" that blood alcohol is alcohol." Again, no distinction between beer, wine or hard liquor is made.

The IROC (International Race of Champions) let whiskey producer Crown Royal be its title sponsor. They should be applauded for turning to Crown Royal to save the endangered series. Their three-year contract will ensure that the series will survive tough economic times.

NASCAR should follow IROC's lead for the good of the sport and out of respect for their fans' ability to make responsible decisions.

Again, I say, "Let me run for the President of NASCAR!"

Tell Me What You Think!



Written by throwacaution Blog about this entry
This entry has 3 comments: (Add your own)
  • #3 Comment from jjlccdc123 
    7/12/04 7:11 PM | Permalink
    i agree whats the difference between matt k sponsor and the same is no good for the 99 car
  • #2 Comment from msbig6fan 
    7/12/04 1:19 AM | Permalink
    Thanks Tia I couldn't have said it better....and a beer drunk is just as bad as a *hard liquor* drunk.  If they said not to them, then they should pull ALL the beer sponsers, OH Boy now wouldn't that just sink the already weak ship???
  • #1 Comment from kittyokc 
    6/29/04 10:29 AM | Permalink
    I agree!  I think it was wrong to tell Burton no on his sponsor.  A sponsor on a car is not going to make someone start drinking, it may influence the brand of the product, but that's all.  

    Kathy
    http://journals.aol.com/kittyokc/NASCARPitStop