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Sunday, March 16, 2008
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Sunday, March 16, 2008
March 2008
Sunday, March 16, 2008
2:18:00 PM EDT

Real Estate TV Shows Stay Hot as Markets Cool

Several New Real Estate Reality Programs Indicate Ratings Are Still There

Happened to catch an episode of Property Ladder last night where the flippers went over budget by about 200%. They still ended up making about $100K on their sale.

According to this AP article, HGTV had it's highest rates every in January, with nine of it's top 10 shows being about real estate:

"Nine of its top 10 series deal with the housing market, including "House Hunters," "My First Place," "Hidden Potential," "Buy Me" and "Design to Sell." The network did a special Feb. 29 theme day of "taking the big leap," or investing in that first house."

On the one hand, this may just indicate that with the writer's strike, people who normally would be watching "The Office" or "Lost" were watching more cable shows instead of repeats. I watch HGTV as much or more then the next person, and I think three of the those five shows are pretty lame.

At the same time, it's not like HGTV in particular has a lot of choice in their subject matter, since Home is in the name of the channel.

Also, it's not like HGTV's advertisers are going to be very happy if they start running shows called "I Want to Keep Renting" or "Too Broke to Redo My Kitchen."

One show that was pretty interesting, Bravo's "Million Dollar Listing," seems to have fallen off the radar, and some of these "flipping" shows are as much about the personalities as they are about investing in real estate. Is "Hell's Kitchen" a cooking show, or is it really a show about a cook who happens to be kind of a jerk.

On some level, same thing with "American Idol."


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